The Hidden Step
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STEP FOUR
Build Your Resume
The new employer may look at the title and misinterpret
the function as one of marketing and not sales.
Consequently the functions are masked by the title.
What an employer chose to title you does not always ac-
curately communicate what you did. It does not tell the
employer (who’s quickly screening your resume), what
they need to see. For instance, your title working for a
mortgage company may have been “Loan Originator,”
but your roles (functions) were really all of the following:
• Customer service,
• Appointment setter,
• Sales,
and even at times
• Offce manager
(suppose you were working for a smaller mortgage frm
and you had to manage the offce from time to time as well).
Talking to customers about loans, scheduling appointments, and selling are all
functions of a Loan Originator. In this scenario, the title “Loan Originator” does
not properly communicate your true function while applying for a new job. In-
stead it miscommunicates it. A new employer may view this title quickly while
screening your resume and conclude that as a “loan originator” your functions
were to process loans. “What does processing loans have to do with customer ser-
vice?” the employers may think. Of course when you think about one’s functions
as a loan originator, you may conclude, “It has everything to do with customer
service.” If the customers do not like the person, they will not buy loans. There-
fore, a successful loan originator learns to be a successful customer pleaser.
Conclusions
: A title, unlike your work experience, should communicate What
You Did and NOT what your previous employer Titled You.
stage two:
the
Title
“
There are many
areas on the
resume where
miscommunica-
tion can occur.
The title is the
main area.
”